E-Commerce & Business Communication (50+50) Sem 2 Syllabus B.com Callcutta University

Module I E-Commerce

Internal Assessment: 10 marks
Semester-end Examinations: 40 marks
Total 50 marks

[10 Marks, Class: 10]

Unit 1: Introduction

E-Commerce-meaning, nature, concepts, types; e-commerce business models B2B [concept,
major activities, types of B to B market (independent, buyer oriented, supplier oriented, emarket place)], B2C [portals, e-tailer, content provider, transaction broker, real life examples
of B2C], C2C, C2B, etc.; forces behind e-commerce, e-Governance [meaning, types,
significance, real life examples].

Unit 2: E-CRM and SCM

[8 Marks, Class: 8]

E-CRM-definition, features, goals of E-CRM business framework, phases of E-CRM, types
of E-CRM, Functional components of E-CRM, strategies for E-CRM
solutions; SCM-definition, features, types of supply chain.

Unit 3: Digital Payment

[8 Marks, Class: 8]

Methods of e-payments [Debit Card, Credit Card, Smart Cards, e-Money], electronic or
digital wallet, digital signature (procedures, working and legal provisions), payment gateways
[Core Banking Solution or CBS, Mobile Payment, UPI, NCPI, International Payments],
Online banking [meaning, concepts, importance, electronic fund transfer, automated clearing
house, automated ledger posting], risks involved in e-payments.

Unit 4: ERP

[8 Marks, Class: 8]

Definition, features, major characteristics, levels of ERP, benefits of ERP, enterprise potential
of ERP, modules of ERP, phases of ERP implementation, limitations of ERP.

Unit 5: New Trends in E-Commerce

[6 Marks, Class: 6]

Social Commerce-concept, definition, features; Digital Marketing-definition, objectives,
methods, limitations; Advertisement in Social Media-objectives, advantages and
disadvantages, procedures

Module II Business Communication

Internal Assessment: 10 marks
Semester-end Examinations: 40 marks
Total 50 marks

Unit 1: Introduction

[8 Marks, Class: 8]

Definition, objectives, importance, elements, process, forms, models, principles of
effective communication, barriers to communication and remedial measures, role of
communication in conflict resolution

Unit 2: Types of Communication

[6 Marks, Class: 6]

Formal and informal communication, Grapevine, Characteristics of corporate
communication, Characteristics of corporate communication, Communication network

Unit 3: Tools of Communication

[6 Marks, Class: 6]

Emergence of communication technology, Modern Forms of communication, Fax, Email, Video Conferencing

Unit 4: Drafting

[20 Marks, Class: 20]

Notice, Circular, Resolution & Minutes, Report, CV writing, Business letter writing- Offer
letter, Quotation, Status enquiry, Confirmation, Execution, Refusal and cancellation of
order, Recommendation, Credit collection, Claim, Bank loan.